Social MediaIntermediate⚡ 10 Minute Setup

Instagram DM AI Smart Auto-Responder (OpenAI + Make)

Never lose a customer because you were sleeping. This automation captures incoming Instagram direct messages, runs the inquiry through an OpenAI GPT-4 prompt conditioned with your business FAQs and pricing, and sends a natural, highly personalized reply within 10 seconds.

Verified Working

Download Ready-to-Import JSON

File: instagram-ai-auto-reply.json• Instant download & 1-click import walkthrough

Required: Make.com Free AccountPartner Offer

To import and run this scenario, you need a free Make.com account. Use our link for 1,000 free operations/month.

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What This Scenario Does

✓Sub-15 second response time for all direct messages
✓Trained on your custom business knowledge & product catalog
✓Escalates complex issues to human support via email/Slack
✓Filters out spam and bot messages automatically

Step-by-Step Setup Instructions

1

Step 1: Open your Make.com account

Ensure your Make.com account is active using our partner link.

2

Step 2: Download & Import Blueprint

Download the JSON blueprint and import it into a fresh Make scenario.

3

Step 3: Add your OpenAI API Key

Connect your OpenAI API key in the ChatGPT module and customize the prompt with your business details.

4

Step 4: Connect Instagram Professional Account

Link your Meta Business account to authorize Instagram DM reading and messaging permissions.

Frequently Asked Questions

Does this violate Instagram policies?

No, it connects via the official Meta Graph API / Instagram Messaging API, which is 100% compliant.

How much does the AI cost?

Using GPT-4o mini, each response costs approximately $0.0001 (fractions of a cent), meaning 1,000 conversations cost less than $0.20.

Ready to Automate Your Business?

Download the JSON blueprint, sign up for your free Make.com account, and start automating in 5 minutes.